In a world where ten percent of the real estate agents are doing ninety percent of the business, it is absolutely critical that you interview agents before choosing the one to handle one of your most valuable material assets your home. As mentioned in the video, here are the 12 most critical questions to ask before choosing which real estate agent to hire to list your home. (Feel free to print this for easy reference and remember, don't be shy about asking why you should hire them to earn your fee).
1. Do you have a marketing budget that outlines how you'll spend your resources to market my home and earn your fee?
2. Can you identify how your team will work to handle my listing from the minute you take it until the day that it closes? Also identify for me the different departments of your company and show me how they benefit me in the sale of my home.
3. What do you do, if anything, to ensure that the leads you generate are going to be handled in a timely manner so that we don't miss out on any qualified buyer prospects?
4. How do you differentiate marketing from advertising? And how does this difference impact the sale of my home?
5. What specific elements of your home selling and marketing strategy affect the selling price and the time my home will be on the market?
6. Do you require a pre-inspection and also that my home be staged before I sell? If not, why?
7. With the Internet being the first place that most buyers look for a home, can you identity for me the best Internet property marketing methods and why they work?
8. What reporting do you make available that shows how many unique visitors are seeing my home on the various websites it will be marketed on with you?
9. Do you have any information that details what home buyers find the most useful when it comes to a property-marketing ad and what motivates buyers to respond to it?
10. Can you identify for me what buyers on the Internet say is the number one reason they choose an agent for buying a home they found on the Internet? What in your business reflects that you understand this fact?
11. What is your strategy to attract qualified buyers from the various sources available today and how will you work to attract co-op agents so they show my home over other homes in the market?
12. What is your negotiation strategy and how can I count on you to negotiate from a position of strength than one of weakness? How can you assure me that the home inspection will not blow up my transaction at the very last minute?
As you may have guessed, we have the answers to all these questions (and more) ready and waiting for you. We invite you to come in to our office to experience the difference between us (the 10% contributing to 90% of business) versus the rest. We look forward to hearing from you soon!
1. Do you have a marketing budget that outlines how you'll spend your resources to market my home and earn your fee?
2. Can you identify how your team will work to handle my listing from the minute you take it until the day that it closes? Also identify for me the different departments of your company and show me how they benefit me in the sale of my home.
3. What do you do, if anything, to ensure that the leads you generate are going to be handled in a timely manner so that we don't miss out on any qualified buyer prospects?
4. How do you differentiate marketing from advertising? And how does this difference impact the sale of my home?
5. What specific elements of your home selling and marketing strategy affect the selling price and the time my home will be on the market?
6. Do you require a pre-inspection and also that my home be staged before I sell? If not, why?
7. With the Internet being the first place that most buyers look for a home, can you identity for me the best Internet property marketing methods and why they work?
8. What reporting do you make available that shows how many unique visitors are seeing my home on the various websites it will be marketed on with you?
9. Do you have any information that details what home buyers find the most useful when it comes to a property-marketing ad and what motivates buyers to respond to it?
10. Can you identify for me what buyers on the Internet say is the number one reason they choose an agent for buying a home they found on the Internet? What in your business reflects that you understand this fact?
11. What is your strategy to attract qualified buyers from the various sources available today and how will you work to attract co-op agents so they show my home over other homes in the market?
12. What is your negotiation strategy and how can I count on you to negotiate from a position of strength than one of weakness? How can you assure me that the home inspection will not blow up my transaction at the very last minute?
As you may have guessed, we have the answers to all these questions (and more) ready and waiting for you. We invite you to come in to our office to experience the difference between us (the 10% contributing to 90% of business) versus the rest. We look forward to hearing from you soon!
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